New creative direction for one of Winnipeg’s oldest bakeries
New creative direction for one of Winnipeg’s oldest bakeries
The goal is to showcase the quality of not only their famous rye bread, but the vast variety of other breads they bake.
As leaders in the city’s wholesale supply, chances are you’ve enjoyed their many delicious breads at various restaurants around town.
Although having an established and loyal clientele in the city, it was time to spread brand awareness through a new website and social media platforms, using fun, bright and creative content.
Visit www.citybread.com
City Bread Co LTD. is well known in Winnipeg for their rye bread, a nostalgic staple in many households. However the many varieties of quality, preservative free bread that comes out of their bakey is not something many people are aware of, and they needed a website and social media presence to tell the story. We worked together to capture the many different types of loaves they bake and to tell the story of how integral they’ve been in the fabrication of thousands of sandwiches enjoyed in many parts of this country.